Celebrating 10 years! 2007-2017

Solos: how much do you spend a year on advertising/outreach?

Interested in going solo (immigration/criminal/family) after dharamsala03/19/17
Hardly anything. For criminal, get on court appointed lists bigbossman03/19/17
I am fluent in Spanish. When I go solo, should I put up an dharamsala03/19/17
Been in practice 4.5 years this upcoming April-just spent my metsfan03/19/17
I spend very little. It depends on your geographic area, so cranky03/19/17
I think I spent $250 last year on advertising in a Polish ne greenhorn03/20/17
Throwing money at hard advertising is generally a colossal w mrtor03/20/17
dharamsala (Mar 19, 2017 - 10:48 am)

Interested in going solo (immigration/criminal/family) after a couple years as a PD/legal aid attorney. Interested in hearing people's thoughts.

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bigbossman (Mar 19, 2017 - 1:13 pm)

Hardly anything. For criminal, get on court appointed lists. Keeps advertising down.

I do use Adwords just to try and drive some business. Have it set for a big $5 a day max. That's good for one or two clicks a day at most. I do get a couple calls a week from this but I am not sure that's led to a paying client. I believe using adwords, even at this paltry level, has led to better overall SEO for my website. When I started you couldn't find it on a google search at all, nowadays depending on the search I am at least on the front page just on my own (i.e. not an adwords ad).

Speaking of my webpage, it has a blog that I try to at least update once a month. That's free as well and check this out - I wrote a post on a pretty state-specific issue that's been going on where I live and it ultimately led to TWO $10k retainers to handle the issue raised in that post. That's 20k in fees from a blog post that cost me nothing more than a couple hours of time to write.

There's some ideas, I do believe one can drive business spending thousands on internet advertising a month but there's ways to succeed not doing that as well.

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dharamsala (Mar 19, 2017 - 1:22 pm)

I am fluent in Spanish. When I go solo, should I put up an ad in Latino newspapers?

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metsfan (Mar 19, 2017 - 2:32 pm)

Been in practice 4.5 years this upcoming April-just spent my first $25 on marketing!

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cranky (Mar 19, 2017 - 9:14 pm)

I spend very little. It depends on your geographic area, so you might as well try to get to know attorneys in the area where you plan on practicing after your clerkship is over. I get clients through word of mouth, referral lists, and being active in different attorney groups. Buying ads never got me anything good.

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greenhorn (Mar 20, 2017 - 12:44 am)

I think I spent $250 last year on advertising in a Polish newspaper. I figured it would get at least a couple clients, but nada.

The best business is built by word of mouth referrals and referrals from other attorneys.

Most people who are internet shopping for lawyers are also looking for the cheapest deal out there. You don't want those kinds of clients.

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mrtor (Mar 20, 2017 - 11:42 am)

Throwing money at hard advertising is generally a colossal waste of valuable resources. You are far better off utilizing soft advertising, such as social media, networking, court-appointed lists, etc. Are you currently generating enough business to survive on? Too many attorneys think starting a solo practice is as simple as opening an office and buying some ad space.

If you're not a naturally gifted networker with the right connections, you will constantly struggle to generate enough business. You really need to start working for a firm that allows you to bring in your own clients. Once you have proven you can generate consistent business over time, you may consider opening your own firm. I believe most who follow this model would come to the conclusion that they should not open their own solo practices.

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