Celebrating 10 years! 2007-2017

Any solos got advice on online social media website facebook/google advertising strategies?

Is facebook essential? (I'm not on and haven't been for 6 ye shitlawsf11/21/17
I did FB advertising for a while. I got a few referrals from saulgoodmanwannabe11/21/17
Howdy. I’m a web developer with a decade+ experience marke adamdenverco07/05/18
Have you looked at your local ethical rules on advertising? notreallyalawyer11/21/17
there's a big difference between having a presence and marke dingbat11/21/17
Hello. I use adwords with a daily budget of like $4. So ma bigbossman07/07/18
shitlawsf (Nov 21, 2017 - 10:04 am)

Is facebook essential? (I'm not on and haven't been for 6 years.) Does anyone get any cases from their website? Does anyone advertise with Adwords or facebook's equivalent? Anyone use twitter or instagram for lead generation or whatever it's called for lawyers (without going so far as to ambulance chase)?

My strategy now is basically moribund. A website that gets no traffic.

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saulgoodmanwannabe (Nov 21, 2017 - 11:39 am)

I did FB advertising for a while. I got a few referrals from friends in my network who saw ads. My web designer pushed adwords on me which was a waste of $1000,I got a few calls but none of them could afford a $1500 flat fee for a criminal case.

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adamdenverco (Jul 5, 2018 - 11:52 pm)

Howdy. I’m a web developer with a decade+ experience marketing different clients.

The other replies hit on a good point. You have to be careful about what avenue will be right for you. You could end up wasting thousands of dollars. (Yikes!)

Here’s my perspective:

1. Social media advertising depends on your audience or who you are trying to reach. I’d have to hear more before say it’s good or bad for you.

2. If you’re not getting traffic and you’re not getting leads (new clients), I’d want to look at your website because ... it sounds like you have a lack of content problem.

With a law firm, clients need your services often at random times (divorces, traffic tickets, incorporating a new business can all take place at irregular times).

Again without looking at your website, I would start cataloging the specific questions you answer over and over to clients. Then start writing websites pages with those question & answers. You should have at least 30 pages of web content. This will help draw in clients looking for answers to legal problems that you solve. Ideally you’ll grow that to hundreds of pages, becoming a legal resource for many people. Thus widening your sales funnel of new clients.

Feel free to reach out to me with a link to your website and I’ll take a look at it in more detail.

My LinkedIn
https://www.linkedin.com/in/adammatthewwright/

Previous Client Projects PDF
http://www.adammwright.com/files/Adam_Projects.pdf

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notreallyalawyer (Nov 21, 2017 - 12:49 pm)

Have you looked at your local ethical rules on advertising?

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dingbat (Nov 21, 2017 - 2:41 pm)

there's a big difference between having a presence and marketing strategies.

IMO you almost must have a presence - it's like having a website, if you don't have one, you don't exist (there are plenty of established solos who don't need a web presence, but if you're asking the question, you're not in the position they are).
Just don't go overboard, regular updates on Facebook, or maybe also twitter, is enough to prove you have a pulse.

You may wish to write short articles from time to time, relevant to your target market (which you can outsource if you can afford it). You can shortcut that by linking articles written by someone else - preferably not in your market.

Social Media advertising is a big-budget endeavor. I have family who do social media marketing/advertising, and what I learned is that if you're not buying at least $5k in advertising every month (with another $1000 for the consultant) you shouldn't bother.

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bigbossman (Jul 7, 2018 - 8:14 pm)

Hello. I use adwords with a daily budget of like $4. So maybe $125 a month. I am sure "the internet" will tell you that is a waste of time. Well, I get a click a day on my ad, sometimes two, and have gotten two quality paying clients from it in the last year. Obviously not a huge moneymaker at that level but it wasn't a waste either.

I also have a website and a blog, that I don't update a lot because I'm busy. But one decent article I wrote directly led to $20,000 in fees. So yes I would say a website and blog is worth it also.

Final note, I have checked the stats and it says something like 90% or more of web visitors to my site are on mobile. Maybe I am old but that really blew me away. So perhaps assume people are on your site on a phone and plan accordingly.

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