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Marketing Advice Needed

I am a licensed attorney that works a quasi legal job in com whatisrap08/30/16
would you be keeping your current job? A lot of CRE broke retard08/30/16
Definitely keeping current job. The intention is merely to whatisrap08/31/16
You might want to check the "unauthorized practice of law" r dingbat08/28/18
I’d say it’s going to a deeply gray area at the very lea esquirewalletsmatter08/28/18
I think this would be very hard to market since it's such a attorneydavid08/30/16
You may be right, although, I was operating under the assump whatisrap08/31/16
I found that Tigershark Studios is definitely worth a look. ggold08/28/18
What celebrities per chance? Dare I say Neil Patrick Harris? esquirewalletsmatter08/28/18
whatisrap (Aug 30, 2016 - 7:40 pm)

I am a licensed attorney that works a quasi legal job in commercial real estate. Through this job I have become quite proficient at commercial leasing (negotiating, drafting, etc.). While maintaining my current job, I would like to start a commercial lease consulting business where I could offer my services to either Landlords or small business owners who may not be looking to pay big bucks to hire an attorney to do their lease but rather just spend a few hundred and have someone look it over and give some advice.

I guess my question is two fold: does this sound like a service that people might be interested in, and if so, how do I begin to get clients?

My thoughts were to hit the pavement and pass out business cards to small retail business on the weekends, although I think this sort of direct solicitation would be against the rules of professional conduct in my state.

Everyone's thoughts/advice would be greatly appreciated!

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retard (Aug 30, 2016 - 8:34 pm)

would you be keeping your current job?

A lot of CRE brokers consider themselves "pros" in this and might not take kindly to your new business, thus reducing referrals.

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whatisrap (Aug 31, 2016 - 2:36 pm)

Definitely keeping current job. The intention is merely to leverage these skills to earn some extra money on the side.

I agree with you about the CRE brokers. I was thinking of perhaps trying to "partner" with some CRE brokerage or management firms where they could offer in-house leasing services and then contract that work to me. This way I wouldn't be competing with them. They could sell the services at whatever price and then pay me some portion of that. Again, though, not sure how to get that going.

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dingbat (Aug 28, 2018 - 8:47 pm)

You might want to check the "unauthorized practice of law" rules in your state first. In one of my states, what you're describing is a felony

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esquirewalletsmatter (Aug 28, 2018 - 9:37 pm)

I’d say it’s going to a deeply gray area at the very least. All else fails check the rules.

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attorneydavid (Aug 30, 2016 - 9:14 pm)

I think this would be very hard to market since it's such a rare need alot of clients will forget you by the time a deal rolls around. Also, they are all going to be referred business by their realtors who love to refer people out since it helps maintain connections. As part a of umbrella small business attorney on call it might work. Niche sounds great and can be but too nichey can be hard to market, especially depending on the area. A really big city might have space for a dedicated dog bite lawyer, regional markets not as much.

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whatisrap (Aug 31, 2016 - 2:40 pm)

You may be right, although, I was operating under the assumption that this is in no way a niche area or small market. Commercial leasing is big business and the majority of stores in shopping centers, both in urban areas and the suburbs, are small mom and pop shops. I was thinking (possibly incorrectly) that many of these owners cheap out and try to handle the legal (leases, contracts, etc.) themselves because of the expense. If I could offer these services at a reasonable flat rate, I would think this might be attractive to a portion of these business owners.

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ggold (Aug 28, 2018 - 6:28 pm)

I found that Tigershark Studios is definitely worth a look. They offer all aspects of law firm marketing. They also do celebrity endorsed TV Ads. I know they market for every type of law, give them a call if your legal marketing needs some help.

https://tigersharkstudios.com/

I highly recommend them to any law firm.

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esquirewalletsmatter (Aug 28, 2018 - 9:38 pm)

What celebrities per chance? Dare I say Neil Patrick Harris?

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