Remembering TCPaul, 2016-2019

How to turn a massive base of criminal defense clients into a stream of personal injury clients

Hello Everyone, I live in a city of 300,000-500,000 resid kyiv04/20/19
Hope they slip and fall on the way to holding? Aside from isthisit04/20/19
If you've got 50% of the criminal docket in a city that size toooldtocare04/20/19
Talk to them periodically when you get a good result and ask physicssezno04/22/19
kyiv (Apr 20, 2019 - 5:34 pm)

Hello Everyone,

I live in a city of 300,000-500,000 residents, and I work for the largest criminal defense firm in the city. On a typical day, we have about 50% of the criminal docket, and often more than that. I want to turn this massive base of criminal defense clients into a stream of personal injury clients. I remember this website advising handing out about 10 business cards/client and telling the client to refer his/her friends to the attorney. I plan to do that to the clients who seem clearly satisfied with out services (I do work in criminal defense, after all, and not everyone is satisfied). I will ask them to refer us injury cases, which I will screen. Has someone had any other strategies which worked for them? I would appreciate your advice, and don't be afraid to hold back (I know very well how "tough love" this website is).

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isthisit (Apr 20, 2019 - 6:45 pm)

Hope they slip and fall on the way to holding?

Aside from word of mouth, I'm not sure.

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toooldtocare (Apr 20, 2019 - 8:30 pm)

If you've got 50% of the criminal docket in a city that size, that's a pretty amazing number.
So-is your firm built for more business?
And working from a base of criminal defendants, handing out cards and asking for referrals is a good place to start, since you've got to have a huge client base. But be prepared: you'll mostly get nickle and dime cases; if you've got the assembly line ready, you can make good money on these cases. If not, and there's a large learning curve, it could take a while to make any $$$.
And be advised; if you represent someone in a criminal matter and then in PI, don't be surprised if your clients view you as a full-service law firm-meaning time consuming matters like landlord/tenant, child custody, etc etc. Unless you've got a client base that can pay, you don't want these cases. The criminal clients I had were lucky to scrap together my fee, and only occasionally do that.
But there is money in a PI mill, so good luck if you can get it started.

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physicssezno (Apr 22, 2019 - 9:05 am)

Talk to them periodically when you get a good result and ask for those referrals.

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